How to target relevant business users on LinkedIn Ads If you’re running LinkedIn Ads and not seeing results, the issue usually isn’t your creative….. it’s your targeting. LinkedIn is one...
PPC or pay-per-click campaigns are an effective way of targeting relevant users and showing them an advert that promotes your business. Unlike more traditional forms of media, such as TV and radio...
When setting up a Google Ads campaign, we are shown a lot of settings that can be changed. Google will set defaults for most of these settings, but sometimes (believe it or not), those defaults aren’t...
So, your business is hoping to generate leads from other business professionals? Perhaps you’re a marketing tech company looking for agencies to trial your product. Or maybe, you’re a business insurer...
There have been some big changes to how data is collected and processed in recent months. Privacy concerns have led to websites needing to require user cookie consent in order to collect data and...
Google has announced that they are sunsetting Universal Analytics in July 2023, to move to the new version – Google Analytics 4 (GA4). Therefore, if you are using the old version of Google Analytics...